Café La Cholita

Brand Identity
Packaging

2019

Brief
Replantear el potencial de narrativa que tiene esta empresa familiar con más de 35 años en el mercado. Siendo quillabamba la ciudad que ingresa a 2 mil locales europeos en el rubro cafetero.

Solution
A new contact, not only at a visual level, but also at a history level, being the basis of the brand: its trajectory and its handmade appearance. In addition to giving a better presentation for your consumption.

Design → Minoru Higa

The graphic system developed for the brand is so versatile that each support element continues to be consistent with the Look & Feel that is born from the logo and the connection between Quillabamba's coffee and nature itself.