Pacific Star

Brand Identity


Mass consumption


Redesign the packaging line that currently does not allow for brand visibility at the point of sale. So that the brand is consistent with your proposal of first class seafood.

Pacific Star’s new graphics system finds its power of recognition through the concept –Treasure of the Pacific– which brings the bravery of the Pirates “treasure hunters” back to the brand.

Design → Minoru Higa

The challenge of impact

The new visual proposal intensifies the cherry color that the brand used in its previous logo, to take possession of an extremely imposing red that fulfills the function of standing out in frozen environments and that the ice frost does not overshadow the importance of the new logo.