Located in Chile, it is a paraphernalia store that wanted to communicate a
bohemian lifestyle without prejudice, so that the brand sells a new look
towards the acquisition of paraphernalia.
Effervescence, irreverence and freedom. Everything that the use of paraphernalia offers and that encompasses a young perception that seeks moments of social well-being in its entirety.
Design → Minoru Higa & Elliot Tupac
The value proposition was based on Full Freedom, the one that makes us live by our well-being and the one that allows us to be ambassadors of bohemian culture, facing a world without prejudice that provides a new perspective for an extravagant lifestyle.
The new symbol associates a cannabis leaf that becomes the bird of freedom for the brand, so that it can represent the new culture to be built in its Chilean market.