Sho Chiku Bai

Brand Identity
Packaging

2019

Brief
Refresh its visual identity by making a perception of luxury and delicacy coherent, as it is one of the most emblematic brands in the liquor business internationally. 

Solution
Strategic planning encompassed a new label and packaging presentation, to encompass a much more exclusive user experience.

Design → Minoru Higa

The name Sho Chiku Bai, in order, means: Pine, Bamboo and Cherry Blossom. Natural symbols par excellence in Japan. The new isotype brings these elements together in representation of the union to celebrate.

Takara Sake USA Inc® is one of the most recognized corporations and producers at the level of distribution of alcoholic beverages mainly throughout the Americas region.

That is why the redesign was mainly carried out bilingual in English and Japanese, with the Japanese country being the home of recognition for the brand.