VALHA

Branding
Brand Identity
Naming

2021

The self-worth of looking good.
 
Brief:

VALHA® is a basic apparel brand whose style is defined by its timelessness and versatility of combination in outfits. What the brand needed was to be able to reach a young audience mainly and above all to use a graphic system that allows it to communicate its youthful-timeless-glam territory. The brand is based in Lima-Peru.

Solution:

Under a youthful and contemporary territory the communication of the brand carries a message of freedom towards those people who seek to show themselves without fear and above all seek to externalize once again the essential and significant of living comfortable and feeling good.

Design → Minoru Higa

The graphic system was developed to take the territory of glamour through the black and white contrast having as color accent a system of stickers that represent phrases that communicate the attributes, spirit of the brand and product.