Dulcepamina

Branding
Brand Identity
Diseño de Empaque

 

Food & Ready-To-Eat

2021

Dessert for me. Dessert for you.

 

↘Brief

To speak of sweetness is to speak of the universal language of affection and is an important part of the small pleasures of life. Dulcepamina understands the happiness that a dessert brings to our palate. Adriana and Chabela Ortega (brand representatives) asked for a graphic system that communicated a sweet and intimate universe for their clients.

 

↘Solución

The visual identity uses the versatility of the labels, to dialogue with the client. These give rise to a human part in them, writing the name of the dessert, as well as the inputs that each sweet carries.

Design → Minoru Higa


A sweet love story

The brand symbol represents the feeling of sharing, imaginary cutting a cake in half, and that in turn, becomes the initial of the name Dulcepamina.

Y es que Adriana y Chabela saben e identificaron muy bien que si hay un dulce pa’ mi, hay un dulce pa’ ti.