Café La Cholita

Brand Identity


Replantear el potencial de narrativa que tiene esta empresa familiar con más de 35 años en el mercado. Siendo quillabamba la ciudad que ingresa a 2 mil locales europeos en el rubro cafetero.

A new contact, not only at a visual level, but also at a history level, being the basis of the brand: its trajectory and its handmade appearance. In addition to giving a better presentation for your consumption.

Design → Minoru Higa

The graphic system developed for the brand is so versatile that each support element continues to be consistent with the Look & Feel that is born from the logo and the connection between Quillabamba's coffee and nature itself.