Sho Chiku Bai
Refresh its visual identity by making a perception of luxury and delicacy coherent, as it is one of the most emblematic brands in the liquor business internationally.
Strategic planning encompassed a new label and packaging presentation, to encompass a much more exclusive user experience.
Design → Minoru Higa
The name Sho Chiku Bai, in order, means: Pine, Bamboo and Cherry Blossom. Natural symbols par excellence in Japan. The new isotype brings these elements together in representation of the union to celebrate.